Enjoy the latest in HDTV performance with the Sony BRAVIA W-Series. Experience Sony’s motion detail and clarity with Motionflow 120Hz technology. Features built-in BRAVIA Internet Video capabilities so you can access and stream on-demand movies, TV shows. You can also personalize your viewing experience with widgets containing the latest news, weather and stock information.

Ready for a TV and a technology that will change the way you see TV and movies? Sony's 1080p KDL-52W4100 with Motionflow™ 120Hz technology creates a new standard for picture performance, with smooth, lifelike image quality that responds to the demands of even the fastest moving images with ease. Add to that unique features like the enhanced Xross Media Bar® with 3D graphics and integrated TV Guide program information, built-in DMex functionality, and other picture quality technologies like B[Read More]

10-bit Processing and 10-bit Display While it's great to state that a TV is capable of creating billions of colors it's a whole lot better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.